‘Snow’ was in the air for this on-site engraving brand activation for Clive Christian at their first pop-up shop in the West Coast at Westfield Century City. My engraving station was located front and center behind the storefront window and passersby loved seeing the hand engraving in action and the attraction brought them into the boutique to patron the store. It was a festive affair with the boutique located with a perfect view of the holiday performances throughout the day and patrons enjoyed the entertainment while waiting for their personalized engraved fragrance bottles.